GM Daewoo’s World-Class Alpheon Wins with Zero-Defect Quality

GM Daewoo Auto & Technology (GM Daewoo) President and CEO Mike Arcamone called on all departments at the automaker to ensure the highest level of quality with zero defects prior to the launch of the new Alpheon luxury sedan.

As part of his focus on zero defects, he also invited 300 representatives from domestic suppliers to visit GM Daewoo’s Bupyeong headquarters and highlighted the importance of securing the highest-quality parts in advance of the Alpheon’s reaching the market.

According to Arcamone, “Ensuring unmatched product quality requires the joint effort of Design, R&D, Purchasing and Production as well as Quality. There can be no excuses for product defects. Our goal must be to achieve the highest level of quality for all of our models, including the Alpheon.”

Arcamone showed his strong confidence in the Alpheon’s quality, stating: “All GM Daewoo employees are doing their utmost to improve quality 50 percent from the current level by the end of the year. The Alpheon will represent the success of our efforts.”

Prior to the Alpheon’s release, GM Daewoo carried out a series of important quality improvement processes such as BIS (Best In Segment: Quality Target Setting), QAP (Quality Assessment Process), CTF (Captured Test Fleet) and PQEPM (Program Quality Escalation Process Meeting). QAP focused on hitting quality targets in the new vehicle development stage. The company’s goal is the flawless launch of new vehicles.

Since becoming GM Daewoo’s top executive last October, Arcamone has continuously emphasized the importance of quality. He closely monitors parts quality and manufacturing quality. Quality is also a focus of senior leadership meetings, with Arcamone working to quickly resolve quality issues as they arise.

GM Daewoo Auto & Technology was established on October 17, 2002. It has five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, GM Daewoo provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela. In 2009, GM Daewoo sold in Korea and exported more than 1.5 million units, including CKD products. GM Daewoo now produces vehicles and kits that are offered in more than 150 markets on six continents. More information on GM Daewoo and its products can be found on the company’s website at http://media.gm.com